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At Plusfortyfive ApS, we take the protection of your personal data seriously. This privacy policy describes how we process personal data in connection with our business activities.

We operate in a B2B environment and sell technical products and solutions, which means our data collection primarily concerns business customers and partners. Our processing of personal data complies with applicable laws, including the EU General Data Protection Regulation (GDPR).

Plusfortyfive ApS is responsible for the processing of personal data and can be contacted at:

• Address: Uraniavej 4, 8700 Horsens, Denmark
• CVR No.: 42052957
• Email: plus@plusfortyfive.com
• Phone: +45 70 50 50 60

We primarily process personal data of contact persons at our business customers, suppliers, and partners. The types of data we collect include:

• Name
• Email address
• Phone number
• Company name and address
• Job title
• Other information provided in inquiries, collaborations, or contract agreements

We do not collect sensitive personal data.

We process personal data for the following purposes:

• Customer and supplier management: Handling orders, delivering products and solutions, and general customer service.
• Communication: Responding to inquiries and sending relevant information about our services.
• Contract fulfillment: Processing information necessary to enter into or fulfill a contract.
• Legal bookkeeping: Processing data required to comply with accounting laws.

The legal basis for our processing of personal data is GDPR Article 6(1)(b) (contract performance), (c) (legal obligation), and (f) (legitimate interest in conducting business and communicating with customers and partners).

We store personal data as long as necessary for the purposes mentioned above. As a general rule, data is retained as follows:

• Customer and partner data: Retained for up to 5 years after the last interaction unless a longer retention period is required.
• Bookkeeping-related data: Retained for 5 years in accordance with the Danish Bookkeeping Act.
• General inquiries: Deleted no later than 12 months after correspondence has ended, unless a longer retention period is justified.

We only share personal data when necessary to fulfill an agreement or when legally required. This may include:

• Partners and suppliers who assist us in delivering products or services.
• Accountants, lawyers, and authorities where necessary to comply with legal obligations.

We do not sell personal data to third parties.

Under GDPR, you have the following rights:

• Right of access: You can request information about what personal data we process about you.
• Right to rectification: You can request correction of incorrect information.
• Right to erasure: You can request the deletion of your personal data if we no longer have a legitimate reason to process it.
• Right to restriction of processing: You can request that we limit the processing of your data.
• Right to data portability: In certain cases, you can receive your data in a structured, machine-readable format.
• Right to object: You can object to processing based on our legitimate interests.

If you wish to exercise your rights, please contact us using the contact information in Section 2.

We have implemented technical and organizational security measures to protect your data from unauthorized access, alteration, loss, or destruction. Only relevant employees have access to your personal data, and we continuously review our security procedures.

We reserve the right to amend this privacy policy to ensure compliance with applicable laws and business needs. The latest version will always be available on our website or upon request.

If you wish to file a complaint regarding our processing of your personal data, you can contact us directly. If we cannot resolve your complaint, you have the option to file a complaint with:

The Danish Data Protection Agency
Carl Jacobsens Vej 35
2500 Valby, Denmark
Email: dt@datatilsynet.dk
Phone: +45 33 19 32 00